How Cup Noodle embraced constraints to create bootstrapped startups' fav food
radar.oreilly.com
radar.oreilly.com
I've read the comic about how 7-11 started in Japan. It was cool. http://www.dmpbooks.com/titles?n=26&t=59
Here's the link to project-x site... http://www.dmpbooks.com/titles?n=26&t=60