>Expose brain to something, record it somehow, see if brains reaction in the recording helps you understand more about who we are and what cognition is.
It also helps companies like Moonbug Entertainment (Candle Media) understand how to build better Distractatrons.
It’s a small TV screen, placed a few feet from the larger one, that plays a continuous loop of banal, real-world scenes — a guy pouring a cup of coffee, someone getting a haircut — each lasting about 20 seconds. Whenever a youngster looks away from the Moonbug show to glimpse the Distractatron, a note is jotted down.
“It’s not mega-interesting, what’s on the Distractatron,” said Maurice Wheeler, who runs the research group. “But if they aren’t fully focused, they might go, ‘Oh, what’s that?’ and kind of drift over. We can see what they’re looking at and the exact moment when they got distracted.”
https://www.newyorker.com/magazine/2024/06/17/cocomelon-chil...
What a world.