Hyperbole aside they created a new product category which has less milk fat, and adds more air and gum/gelatin.
It tastes similar to ice cream at half the calories, not so insignificant in a world where obesity is the #1 public health crisis.
Their labeling is technically compliant with regulations but converting classic ice cream brands into these "ice milk desserts" was unpleasantly sneaky of them.
Are we 100% sure all the consumers eating these desserts have been fooled? We're sure no one's choosing them because they're lower calorie, lower fat, lower price, tastes good enough etc.?
If it tasted good, a dessert that's 99% air and ice would be a public health win would it not? That's pretty much what bingsu is, I don't care for it, but many people love it.
Haagen-Dazs is still there on the shelves and still good ice cream.
I don't know, I think the outrage is a little overblown. "Tastes better but is twice the calories" is a very significant consumer choice. I bet many will say they want the "real" stuff, but when it comes to purchasing decisions, buy the "fake" stuff more often.
There may be better windmills to tilt at than lecturing people on which type of milk dessert is the right choice. The brand shenanigans aside maybe we are in a better position having both options on the shelves.