How is it their first try? They were leading the race with Llama 3.x a few years ago.
so yeah, this is essentially their first try with a completely new org.
Even given that, this is their second try (they had Spark 1.0). Spark 1.0 was uninteresting, this is potentially interesting, but we can't really try it yet it seems (at least not in Openrouter).
Ultimately, competition is now fierce in this broad level of intelligence/cost: Spark 1.1, Grok 4.5, GPT 5.6 Luna, GLM 5.2
Sonnet not in the same ballpark of pricing (more expensive than Opus in many cases). Haiku has been basically abandoned.