How is it rational? What's going to stop a different We Stop Really Bad Guys NGO from showing up next. Corporations are perfectly capable of not getting involved when they don't want to.
in other words, if you see behavior in others that doesn't seem reasonable, there's two possibilities:
1. it makes sense to the subject, using the axioms they're reasoning from, which they've chosen because they have a stake in the outcome
2. an uninvolved, anonymous commenter on the internet knows -- better than the subject -- what's best for them
It's not always the case that (1) is correct, but it's the better prior than (2). And this fact being a downvote magnet here doesn't change that.