I don't understand why they put this up like it's working in their favor. Their website doesn't explain anything extraordinary that makes them different from the average chat app, except that it is europe based.
You could maybe make the case for a federated - email like - messaging service for inter company / party communications. Matrix basically ...
Features: easy to switch devices, including PC. File transfers. Video sharing. Audio-to-text conversion out of the box.
It's just an article from a company about their industry, companies do that all the time for brand recognition, building trust (showing expertise in their domain), and educating potential customers about why they might need this sort of product (lead generation).