I've been mapping out shops, their contacts, cuisines (for restaurants), opening hours etc in my area. It's a lot of work and much of the information will actually simply not be available to me without a shop owner. So I'm trying to get some of them to update their own shop information. But I'm really struggling to find good arguments. Small shop owners often have quite stressful days already and taking even five minutes to update some information only makes sense if I can present them with a case that this will help their business.

Does anybody here know of ways that OSM data is used and products that people actually use to find businesses? I have heard rumors that Apple pulls data from OSM every now and again in areas where their own datasets are sparse. But do we have anything more meaningful or more concrete that would work in an area like France where data is not necessarily sparse in Apple's maps? (I'm saying this looking at Google Maps here in southern France where half of the shops that it displays just don't exist anymore for years...)