That's why the punishment should also have a sufficient deterrent effect. If the punishment can't sufficiently deter the behaviour, it should at least deter the capital enabling that behaviour at scale. In other words: void the stock.
It'd be more than fair that Zuckerberg has to pay 65% of his personal wealth gained by preying on adolescent insecurities.
And anyone else who was in a leadership role at Meta.
The deterrent is not allowing "Oops, I created a bad social outcome, but I'm keeping the profit I made from it" to be a viable way of getting rich.
And at least plant some doubt in folks doing evil that retribution might claw back their wealth in the future.
1. Facebook knew its products were addictive.
2. They knew this addiction had negative effects on its users.
3. After knowing the above, they tried to make them more addictive to make more money.
Most of these regulations apply to vapes, if they're owned by a legacy MSA cigarette company. With more regulation teed up for the new vape companies (i.e. JUUL youth marketing lawsuits).
If we treat social media companies like tobacco companies, I'd be perfectly happy.