Its orders of magnitude harder. When I lived in the USA, I could just pick up a $200 window unit and have it installed within minutes. Every single person had air conditioning. Now I live in Finland where the windows are the worst designed windows I've ever seen. They are thin, tall windows that open vertically on hinges like doors. So rain gets in, and its impossible to install a window AC or even a box fan. You're forced to either install a mini split ($1000+) or central air. And neither options are available for renters. Really, the #1 priority should be trying to bring American style sliding windows to Europe. Then everything else can fall into place downstream of that.