I've never been to China either. It's a huge country and it probably depends on where you are (hong kong probably friendlier than a random place in the mainland), but from what I heard/read:
* language issues. Many chinese don't speak english. Also a problem in many european countries (esp latin and slavic speaking ones), but at least the european languages are easier to learn. Compare this to Amsterdam, Goteborg, Berlin-Mitte or Kopenhagen where everyone speaks english.
* citizenship is one of the hardest to get in the world.
* I heard complaints about onboarding into the chinese app/digital ID ecosystem.