A Script for Mark Zuckerberg
stratechery.com
stratechery.com
The thing people forget: Meta has a unique advantage that it can leverage which is: make large bets and chase them for a long time. Mark is not beholden to a board. He would have been out many years ago if he was. It can be of course a downfall but it hasn’t been.
Failing is not nearly as painful as being conservative. He bet on something and held his ground and while it was a failure, not taking a bold strategic gamble would be arguably dumber.
What a great way to frame the strategy + opportunity cost. "We will make a bare minimum via reselling, and it's now up to us to prove we can do better."
This is something I think Facebook has been unfairly attacked for. Yes, Facebook didn't do everything perfectly, sometimes they were negligent, but they did also try quite a bit (both financially and manpower-wise).
The reality is, anyone else would've failed the same way. The problem wasn't that Facebook was evil or negligent, it was that being the "primary communications platform for all of humanity" was always going to be impossible to moderate, and it was always going to turn nasty.