Unlike the belief that frontier AI is expensive due to a high margin, and going to be expensive if there is no competition. My understanding is that, under certain circumstances (which is most likely true), the price will be driven down just because of profit seeking.

The frontier LLM labs run on a huge fixed cost and very low marginal cost. They need the economies of scale to make sense of the business (an incentive to expand their user base as large as possible). Imagine that you want to buy a few B300s to run GLM 5.2 and rent the service out to other people. How could this business be viable and sustainable in the first place? You need as many customers as possible. If you charge everyone $1000, you find fewer customers who can afford it. It rots the ROA if the servers are not utilized 100% (you would better buy less compute instead).

Also, the marginal cost for onboarding a new customer is low. And it's getting even lower when you have more customers. You wouldn't leave money on the table (especially for your competitors) if you want to maximize your profit.

By this logic, all frontier AI labs are incentivized to lower the price to maximize their customer base, profit, and ROA.