As a research cohort by age, gender, name this would be fascinating. My bias would be: weights highly to middle age and older males with traditional biblical names, and women tend to be MUCH more traditional biblical names but younger.
[edit: not that this hack is "good" in any sense]
That would be somewhat interesting, but it's tempered by relationship: the fine article mentions only that the demographics are "affiliated" with Moody. This could range from vendors & suppliers to mailing lists to groups of folks in neighborhoods targeted for evangelizing (should they even have such a program). It doesn't say which side of the affiliation initiated the relationship.
Yea, tainted source and misunderstood data. Nothingburger for me.