I don't understand this point that people make. If you're consistently needing[0] to train new models and the cost of training relative to the % improvement seems to go higher, isn't this just a constant cost that you continue to bear? The footnote seems to allude to this, but then sort of waves it away anyways. Also are there continuing incremental training costs to keep models relevant? Or do they only have knowledge of events up to the day they were trained?
[0] needing, because you have competitors and people expect more and more.