Think of it very vaguely like a parabolic mirror on a flashlight directing the light vs a naked light bulb putting light out in all directions. (this is a bad metaphor for what's going on but it's the basic idea of the goal)
To change the direction you have to physically move the antenna OR have an active phased array antenna with an electronic component which has a variable phase change to be able to move the beam around while leaving the antenna fixed.