Games (and other digital media), are sold as products, not services, mostly.
TFA is arguing this should persist and not be replaced as games as (subscription/licensed rental), services. It argues the move to digital is being used by businesses to switch to a services model under the hood, and that this should be resisted and it should remain a product model.
> Are consumers confused in practice by what happens when they click "Buy" on the playstation store?
Demonstrably, provably: yes.
> Fine, pass a regulation that makes online stores change the word to license or whatever.
Why not make the store change what they sell from being a license and making it a product as the consumer expected?