These days, they mostly don't. California passed a law that required clarity (good), and now most things accurately say "license" instead of "buy."
(Not universally, but in many cases.)
(Not universally, but in many cases.)
Too many still think in the old days of buying physical goods, you 'buy' a tin of beans, they are now in all sense my beans.
I'm all for helping people distinguish, when something is a straight forward property transaction, or an agreement based on permisions, constraints and obligations ... a license.