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Customer protection absolutely is regulation. Saying otherwise is a No True Scotsman.

Good regulation is good. Bad regulation is bad. Being anti-regulation is dogmatic.

Consumer protection is a type of regulation, but if you can brand a rule as "Consumer protection" it will poll better than "regulation" because that's how marketing works.

Maybe, but regularly reframing regulations that people like (consumer protections, OSHA, lemon laws, etc.) as regulations will hopefully remind/reinforce that the whole "pro/anti regulations" framing is a childish mindset.

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