That is literally in any software since like 90s. You buy license.
What games and some software do these days is much worrse. You have a license to use their "software installation service" and their "let me run the game" service until they decide to turn them off. At any point, at their discretion, they can remove your ability to install a new copy or even run it all together.
Very different and quite recent.
I was never in the "resell software" mindset, similarly to books, I don't sell those, unless I get a present that is mistargetted. No one gifts me software sadly.
These are not the same situation.
You seem to have semantics you apply to the word 'buy' and think the world should align to that, it clearly does not.