Of course they can.
How do you think they get the MTBF for hard drives?
What they do is deploy thousands of them and wait for the first one to fail. Then they wait for the second and third ones to fail… And then they can construct a statistical abstraction for the entire population based on the very first degradations … and that doesn’t take long at all.
A machine that presses a keyboard switch 500 times a second for several days straight is obviously not indicative of someone actually using the keyboard. But it'll get the "absolutely beat the snot out of it" number, which is usually good enough for marketing.
They build a test rig with 10,000 drives which they run continuously producing a total "drive hours" count and then wait for the first one or two or ten drives to fail.
X failures / 10,000,000 drive-hours will give you your MTBF, etc. ... and only takes ~40 days given a 10k drive test rig.
Some pictures from Seagate lab in Longmont:
https://cdn.mos.cms.futurecdn.net/yHqDagRDz9H5koWBefi24K-120...
https://cdn.mos.cms.futurecdn.net/EiZ9tA6p3UbaJFTaW75JdN.jpg
Because, otherwise, they would need to run those drives for years and years with reasonable cycling and read/write pressure to report accurate numbers based on real world failure rates in real conditions.