"Long gone are the days of tedious image slicing [..]. With Pixate, designers and developers alike can conceive, [..]. etc., etc."
I really hate such "tricks". If it's a concept, just say so in the landing page - we won't kill you! We will find out in the end - it's hardly a secret, and will be pissed when we click "Download SDK Now!" and find out it's in the early stages of development...
I might've been interested in backing them up on KickStarter, but I really don't trust them now (because of this trick they pulled on me). What if their framework has a serious bug (a severe memory leak)? Can I trust these guys to tell me so if I build my (imaginary) $50,000 app using their framework? No, I don't feel that confident.
Pixate appears to be a large project and very ambitious, so I am surprised to see NUI appear, seemingly out of nowhere.