I don't know if we're still talking Africa or in general, but $10k doesn't get you anywhere near 20 km around me. I got municipal fiber recently, and our agency passes through the costs. On a 7 drop project of about 1 mile, aerial on existing poles, my share was $5k; plus I had to pay my own way to get conduit installed from the pole to my house, that was nearly $7k. Underground utilities are expensive!
A satellite will serve thousands of customers, whereas a fixed line only serves one. I think 10k is also severely understating the cost per customer. There's like hundreds of metres between these houses at a minimum, and in some areas possibly Kilometers from house to house.
Now everything costs more and they'd rather build AI DC's
Apart from being SDR's, Starlink and its newer competition use phased array antennas. So they can provide extra capacity to denser areas.