Some random person discovered a 60% across the board gain in all LLMs, using an extremely simple trick that none of the labs noticed in all these years. That trick being to rasterize 8bit characters into 8x8 pixels in a big image. 60% in a market worth trillions of dollars.
or
Anthropic's marketing team arbitrarily prices tokens to drive growth, according to vibes and feelings, and didn't think they needed to price images on par with text in their rush to burn cash & drive growth. Some folks take advantage of the trick during the first few days of the model's availability before Anthopic corrects their pricing, to align more proportionally with actual compute costs.