It’s part of my identity? Nobody is going to see those letters, google them, find my products, figure out wtf they even are and buy them. To call it marketing is stretching the definition to the point of absurdity.

The idea that you can’t even in passing mention something you spend all day every day working on, because then it’s “marketing” is exactly the sort of consequence which leads to so many of us loathing marketing as an industry.