Why do all arguments from AI boosters boil down to this same cycle:

A new model is released, AI fans hail it as huge shift in whatever metrics the AI vendor has gamed this time, and all criticism is shrugged off as "not up to date" and met with "try the new model!" Then, once level heads actually put the claims to the test and find it wanting, criticism is met with "you're just not using it right, you have to learn how to prompt/context/loop engineer for best results" until the next model comes out and this argument repeats.