The latter would be perfectly understandable, so not meant to be a hostile question, more curiosity out of personal interest of how you handle that aspect of private-sector research. Worries about that are part of what keeps me personally from jumping from academia. I'd like to do less paper-writing and more applied work, which fits nicely, but I'd still want to do some paper-writing and be able to discuss techniques publicly, which seems to fit more awkwardly. I assume it's possible to pull off both, but all the people I know who've left academia for startups have stopped publishing completely, and many of them doing ML/big-data stuff are quite secretive about their techniques.