His most innovative move was acquisition
People who innovate without becomming super rich dont get ackwnowledged as innovative. CEO buys or copy an app - innovative.
But also, while I'm not mega rich, I'm very comfortable, if only to keep me from stirring the pot some more with my troublemaking nature. This is where Tom Lehrer's advice that selling out is OK if you get a good price comes into play. And yes, satire, but surprisingly good career advice in the real world.