Ask HN: What did you do when your startup failed?

Yes, I hired local and I even checked references. This company operates 2 miles from where I live. It couldn't get any safer.

They slowly quit working on it and then quit and started ignoring me until I sued them. I won in court and got a judgement to collect my money.

Apparently this doesnt matter, and the owner of this company simply continues to operate, just without paying bills, such as my $10K judgement against him/company.

This was 2008 and my full time job just laid everyone off, about one month after committing my money to this startup.

I later foreclosed and went through quite a storm of financial loss, and life changes.

All while developing my next startup ideas!

Wooohoooo, I'm still alive and I know my persistence will pay.

So, my answer? Evaluate your loss if you can truly evaluate it, grab the obvious mistakes and make sure you dont do them again.

Millions of people every day don't attempt their own startups due to what happened to me. Fear. Fear of loss. Fear of exactly what happened to me. It's incredibly discouraging that people/companies can get away with this, and it effects more people than just me. See... when i tell my story about failure, 9 out of 10 people get further away from ever overcoming their typical fears about starting up. I'm the only one who "should" fear the future... yet, Im the only one taking more risks.

(sounds like i might need a new set of frands, huh?)

1) What did we know?

2) What did we not know, but could have known?

3) What things could we have been doing that would have maximized our 'view' of the state of the company?

Don't bother questioning your decisions or feeling guilty, just look at what you knew and didn't know and figure out a way to work that maximizes your knowledge at a given time.

Now once you've gone through and chewed every bit of operational knowledge you could off that bone, take one step back. And ask three more questions;

1) What was our mission when we started?

2) What did it become?

3) Was the mission wrong or did we execute it poorly?

Again, its not to heap guilt on yourself for failing it is to develop a way of tackling problems that you know are reasonable ventures to begin with (they solve other peoples issues as well). Sometimes things fail because they are before their time (other things need to be true that aren't yet true), some things fail because they solve a problem which is really just an annoyance and so nobody is willing to spend real money to have it solved, and thirdly you sometimes find that the cost of the solution is higher than the value of the solution.

Of those three, the last one is worth looking at again. If you can re-evaluate how you solved the problem and get the costs down, sometimes a 'failed' startup can become a 'successful' next product, even when it is essentially the same idea.

Once you have that analysis, if you find that you could be better (which is to say "I don't now enough about marketing" or "I don't know enough about accounting" or "advertising" or "managing customer expectations") or some other basic skill that running a business require. Your next step might be to either get training or take a job that can fill that gap.

If you found that you just couldn't take the uncertainty, the high highs and low lows, and futility of pushing a wet noodle up hill. You might want to consider working at a larger company.

If you found it was exciting and exhilarating and you can't wait to do it again, then use your hard won experience to pick a problem to solve and head out back into the forest.

My first startup was back in 2002 or so. We were doing a sort-of ebay for contractors. Today, you have similar services like Angie's List but we were creating a marketplace for contractors and sub-contractors to bid on jobs.

We had meetings with a large (back-then) communications company, had a functioning and viable product with revenues, and were weeks away from securing a large investment. I'm not mentioning names but you can pretty easily figure it out if you know your early 21st century phone tech combined with the fact we were targeting contractors.

In my honest opinion, it was a great idea. The company didn't fail because of a technical issue or bad idea. We failed because of personal issues between myself and the other founder. He decided to pursue other opportunities in his personal life and took most of the equity and product with him.

That being said, I would not trade the experience for anything.

Lessons learned:

1) Having multiple founders is not a boon. It's much better (for you personally) to be a sole founder and then bring on employees or 'co-founders' after you have the company started.

2) Leave yourself options. I put 110% of myself for over a year into this startup. My total compensation for all of my effort was under 10k. I literally put all of my eggs in that one basket of 'this is going to be a success'. Not having a plan for failure was a huge mistake on my part. This could be as simple as maintaining your contacts while working on your startup or even as complicated as looking for other jobs while working on your startup.

3) Get back to work! Failing does not make you weak, unintelligent, incompetent or anything like that. It simply means your idea and / or execution was not good enough. There's only one way to fix that, get back to work.

Just last night I scrolled the HN jobs page and found one YC alumni who posted a non-technical job, I immediately emailed them my back story: attorney quit job to pursue start-up but I also explained that if I failed to get into YCW2013 that I have familiarized myself with their start-up/product and think I would be a great addition to their start-up team. What is important, especially with start-ups is that you are open, honest and sincere with your commitment to the position and start-up, for example the start-up I contacted would require me to relocate from Miami to Chicago.

Hopefully your start-up succeeds and you do not need it but my advice boils down to being genuine and going after what you want, in my case that is working for a cool start-up tackling an interesting problem. Never give up on your vision, best regards.

I talked to a recruiter, had a job within a week or so. There are other start-ups that started about the time we did that are still slowly failing, so I think an early exit (even if it was a parachute) was a good one.

- remind yourself about it

- go back to work

- do not repeat the thing from the first point