That's not the argument here, the argument is that the free market delivers value, but only when it's well set up.

According to the article, US has effectively enshrined local fiefdoms for ISPs, so free market competition just doesn't take hold there. In contrast, Switzerland allows competing ISPs direct access to common last-mile infrastructure, and the free market forces there have incentivised better products and better prices.

The free market does work, when given the right rails.