Having a program potentially crash is very weak compared to eliminating the crashing code path entirely, guaranteed statically. This matters more and more as the programs grow, because series of 99% correct components will take correctness towards zero (failure probability mulitplies), while 100% correct scales.
Non-nullable types not groundbreaking. I'm just using this example, because it's basic enough that C has a relatable counterpart. Although some values are truly optional and Rust still has to deal with those, having &/&mut references that are never-ever NULL (and never dangling, never uninit, never misaligned, never unexpectedly mutated) makes this problem go away for all the code paths using them (which is the majority in practice).
But C completely lacks the real good stuff in Rust, like Send/Sync. You can shake some bugs with tsan, and have a static analyzer try to figure out effects and propagate them across functions, but like all analysis in C, it's hampered by lack of explicit info in the code (heuristics causing false positives), difficulty of performing true whole-program analysis, and dynamic code being a dead-end (unlike Rust where the traits are part of function types). Until you try it, you won't know how awesome it is to write thousands of lines of pervasively multi-threaded code, and have it work on the first try, without a single UAF or data race (and before you say what about deadlocks and higher-level logical races - there are library building blocks which usually prevent these too).
> people think C is much worse than it is because they do not understand what can be achieved.
I've been writing for ~25 years, from microcontrollers to compilers. Rust for 11. I think I have very good understanding of what is possible. C is stuck in 1970s. Rust at least advanced us to 1990's :)
I think it's much more common for people to not grasp how far Rust is ahead, and think it's merely a slight refinement of "be careful, use tooling" approach in C, rather than a shift towards a level correctness never seen in C.