For about thirty years, the Internet was a substantial store of different kinds of value that mostly weren't being monetized. People are slowly figuring out how to capture and extract that value, which is kind of inevitable. They're slowly catching up.
Or in other words, the mask is off.
"The internet was already going bad, we're just making it worse". Should apply this to them too, no ? "You're already dying, I'm just gonna make it faster." ?