The irony here is how bad the press42.com landing page is; your value proposition is pretty unclear with your one sentence. Try working on your own landing page before dishing out criticism, (not to say that what you said isn't true).
- They don't link from the blog to the site from their logo. Marketing 101 here, folks.
- Here is their pitch:
We allow startups to get the right exposure to media while bloggers are able to filter the stories they get.
Huh?
- Thier tagline:
The matchmaking platform for startups and bloggers
Unless the business is aiming at selling to bloggers, this line is not quite clear.
- I have to click on an image of a button to find out you have not launched and are just asking for my email. Double huh?
It is obvious there has not been a test run in this landing page. Which reminds me of rule #1 of landing page: Continually Test Everything.
Good luck to the Press42 team.
Title: Internal combustion engines will never work
Content: I saw this guy who forgot to fill gas this morning
There's only two sentences on the press42.com home page, but despite such brevity, I had zero trouble understanding their value proposition.
So what does this mean for a blogger? Filtering stories I can get? To read? Write?
Startups who are still figuring it out like to use ambiguous blanket statements in order to "capture as much of an audience as possible". They are afraid they are missing out on potential users if don't appeal to everyone.