I know what you mean about the call to action being camouflaged, I think we're trying to be too clever, we should make it more obvious.
I don't think we're doing a good job of showing how the service should be used either. The idea is you install the bookmarklet or browser extension and then from any page on the internet when you launch the bookmarklet/extension the modal window opens over the top where you can one-click bookmark that current page or search your bookmarks etc.
The Chrome extension adds a feature to pull in all your Chrome bookmarks with a single click.
Years ago when I was still in college (so probably before 2001) I had this exact same idea, but not the skills to implement it. Later, still wanting a searchable archive of pages I bookmarked, I wrote a Perl script that fetched every link in bookmarks.html into a SQLite database and indexed the content. It was very hackish and not very smart (just indexed the raw HTML), but it worked for my needs, kinda...
After a few years switching laptops and using multiple systems, I let it fall by the wayside - copying the DB and scripts from one system to another and keeping them all in sync was just too much of a PITA to be worth it to me... I'm still a rabid bookmarker though, and your service looks like the realization of all the stuff I wanted to do!
If you offer a free-trial (say two weeks) of this service, I am very interested in trying it and would certainly provide plenty of feedback. I'm not yet convinced that I want to pay $3.99/month, but I don't think it's an unreasonable amount at all, especially considering the iOS app, planned cross-browser support, and the very slick-looking interface.
Add to the existing features some mechanism to automatically/transparently sync new bookmarks, and add some assurance that the data is stored securely and encrypted, and only used for new things with my express permission, that $3.99 goes from maybe to deal!
I'm excited for this - I see a viable business in it since I know I'm not the only other data-packrat out there.
EDIT: I just saw the trial voucher and used it. Thanks!
You can use the voucher code HNTRIAL for a two month free trial, please let us know what you think.
About the price. We've kept it high while we wait for Google App Engine to announce their pricing for the text search feature we use. We do expect to be able to charge less once we know their pricing (hopefully 25% to 50% less) at which point we can announce our price drop.