Engineering the Windows 7 Boot Animation
blogs.msdn.com
blogs.msdn.com
http://www.guidebookgallery.org/pics/gui/startupshutdown/spl...
You heard it here first - being corny is one of the goals for Windows 7.
It's better than the Vista one, but the team misses that I don't want any fancy boot. The lack of something fancy is a statement itself - Apple gets that, Microsoft doesn't.
A flat Windows logo - no gradient, single-color blocks - would look incredibly nice, and it might manage to convey the message of an easier, faster new operating system. Complexity is never likable: even good complex things are things that on the surface would appear very simple.