It's a great demonstration of how public health communication fails: the most important part is at the tail of the article, below two advertisements, and it's about as obscure as one could write it:

Any direct human contact with a bat is an indication for rabies postexposure prophylaxi - medical treatment given immediately after potential exposure to a rabid animal.

The article should have also recommended they safely isolate the animal to have it tested for rabies.

To raise awareness?