If the companies would keep their own word and never overreach maybe nobody would overreact. How many times did we hear in the past "It's just for..."

There is no spin here. Google is pulling up the ladder.

There won't be an open web, there won't be user installs, there won't be anonymity.

Everything will be identified, attested, and allowed only when Google permits it.

Nevermind them choking startups and small biz out of the oxygen they need to survive.