I bet my house that after the promotional stuff ends they will change their mind and let you keep using Fable on subscription. Otherwise this is the end of their marketshare. These guys are complete idiots. I give them that
Do the Pro and Max plans help with word of mouth and whatnot? Sure, but the individual with a Max plan (or 4...) are all subsidized by the big spenders
Many enterprises still yap about "choosing the right model for the task" and Sonnet, as if it would magically become better by holding it differently.
To make engineers ask for Fable at work, you first need to give them a taste of what it can do at home.
What better than greenfield side projects, unconstrained by the overhead at work?
Individually those customers are a lot smaller than the big enterprise contracts, but there are a lot more of them
$10k/month * 36 people = $4.3m per year. $1.3m per year is a relative bargain!
Smart marketing because it takes the wind out of your sails and then blows it right back and makes you feel like they're generous when all along they're just doing standard operating procedure.