In my opinion that would be an exercise in futility.
I think a proper response to this issue is to simply promote social depravity on a grand scale.
Everybody should just constantly read/watch/listen to media involving things like methamphetamine manufacturing, nuclear & home made weapons/chemicals, illegal currencies, human trafficking, hardcore pornography, armed rebellions, the middle east, famous terrorists, serial killers, bon jovi, etc
All of those are a lot more interesting to the common man than lessons on how to use PGP....which is theoretically breakable thanks to the advent of quantum computing.
If everything is being sniffed and stored, there have to be a number of very specific topics that are being sought after in that data.....in my opinion it'd be far worse if the government wasn't searching for things like human trafficking and nuclear weapons (things, hopefully, we can all agree are not good).
Television series like "Breaking Bad" are already pulling weekly audience number of around 3 million plus. One could argue that you wouldn't even have to do much promotion, as these topics already seem to be mainstays in much present day pop culture