Their ad revenue is $243.46 billion annual, so not sure why you mention survival.
If a company making money spends that money internally on projects that is ok, it's when they borrow money that survival becomes a risk.
It's not Meta's survival that is fascinating, it's Zuckerberg's ongoing survival as CEO!!
That is remarkable. Who is spending this kind of money on FB ads?
State departments are also one of the biggest spenders (some say that's how the 'deep-state' maintain control of the media...). All those 'stop smoking' and other health ads all add up!
That is where the ugly shady stuff is.
> AR ventures
That is the corporate hobby stuff.
Despite everything Google is still the Google Ads company, Meta is still the FB/Insta company, etc ... I would even add Intel in there, they're where they are in part because every new thing they made they killed off right away because it wasn't "a money printing large margin xeon with no competition".
Apple, Amazon and Microsoft are the big ones that got out of that trap. Though with Apple I would say it's more limited than it looks, it's just that their "product" is the ecosystem they build around, so while they have lots of lines they're all linked together and feed off each other with iPhone at the core.
On the other hand some would say, Ballmer decoupled Microsoft survival from Widnows survival so much that it leads to what's happening to windows those past 5-8 years, and that's not a plus for its users.
That's irrelevant because their AI was never a product they sold.