The posterchild for this is RealPage [1]. But you're going to see this pop up in every aspect of life, such as gas prices [2] and meat processing [3].
The whole thing is kind of depressing because this is what "innovation" is now: fancy ways to collude on prices.
[1]: https://www.justice.gov/archives/opa/pr/justice-department-s...
[2]: https://abcnews.com/US/wireStory/ai-helping-gas-stations-col...
[3]: https://www.justice.gov/opa/pr/justice-department-requires-a...