But the more valuable it is the more unlikely it is that it will be given away. Is spending time and money on the extremely small chance of getting hold of zap.com smarter than using those efforts to get hold of zap.co or zap.me? How much more is zap.com worth to your business over other alternatives?

If a few days and a few thousand pounds isn't worth much to him then I understand but if resources are scarce, using them on long shots that might not even pay that much over the alternatives is not good business.

edit: punctuation, grammar