I don't see any issue with your flipped argument, it's the same thing, no?
They also can refuse business due to political stance. They can even give different prices to different customers.
If you were kicked off of a VPN provider (or, even a site) for financially supporting a non-proscribed political organisation: how would you talk about it.
If a company was sniffing around to learn my political views, that would be a bit intrusive, wouldn't it? I wouldn't expect the same level of anonymity if I were the CEO of a company like Mullvad. There's also a disparity between "I'm taking my business elsewhere, good luck without my $10 a month!" (or whatever Mullvad costs...) and "we've decided to not allow you to use this service".
How large a disparity is depends a lot on whether a company has a lock on a market. Generally, if a vendor in a crowded market decided to turn away customers who are XYZ voters (as an example) I'd be more apt to just comment on that as a business strategy than as a "how dare they, they must accept all customers!" Like, if you are one of 20 VPN providers and you think you can be successful by turning away customers.. well, OK. Good luck with that.
If it's a provider with a monopoly that's a bit different. I live in an area with only one choice of provider for electricity. So I don't think they should be allowed to refuse service to anybody who is paying their bill, even people I vehemently disagree with.
The outrage has nothing to do with Mullvad itself supporting people with certain opinions or not.
The problem I and many others have, is that if the founder takes our money and gives it to causes that I (edit: or rather we) find reprehensible, we don't want to give them our money anymore. Simple as that.
I will not try to stop you from using Mullvad by any other means than my arguments. Hopefully you understand now where we are coming from and agree. If not, just do your thing.
> the founder takes our money and gives it
No, you give your money to Mullvad, who uses it to pay expenses, including salaries to people who do work for Mullvad, and profits to shareholders. It has then long stopped being “your” money, and you can’t reasonably be upset at what happens after that, unless you want to apply the same reasoning I demonstrated, at which point you have a lot of boycotts to adhere to.
As I understand it, the Örebro party pushes for deporting immigrants and has a "Sweden belongs to the Swedes" policy that includes deportation for even those born in Sweden if their parents were born in, e.g., Somalia. So basically, "we don't like certain people, so we want to use customer money to force them out of our country". That really doesn't paint Mullvad as the victim, here.
Flipping that back around, I'm glad I'm not a Mullvad customer that would say "I'm okay with a portion of the money I give you being used to call for genocide."