The latest fad promoted by companies to sell you something?
Agreed, and often the root cause is something else in a person’s life (stress, feelings of losing control etc ).
Adding new labels related to food doesn’t do anything to fix the underlying conditions and if anything distracts from them and points the blame at food and physiology, which is not often the root cause of over or under eating.
the perpetrators are the people selling poison under false auspices.
we're not blaming people with pica for eating drywall.
We're blaming profiteers for shoveling garbage into the mouth of anyone with a buck while systematically lobbying to maximize garbage advertising and minimize actual food where feasible and simultaneously incentivizing sales groups as much as is profitable -- all the while trying to convince medical professionals and scientists to produce overtly narrow results to support the public consumption through bogus 'science' papers.
Go into any western supermarket and there are massive aisles of fruit and veg, along with various types of protein.
None of these eating disorders are new. If anything it is far easier to be healthy now.