>it was probably the most absurd, loud marketing event the tech world has ever seen.

I remember watching TV with a friend during this and a Coke ad came on where this guy was shuffling from office to office asking for change for the Coke machine. I chuckled at it and he (a software engineer for like 20 years at that point) said "I don't get it, why was that funny? He was just looking for change." I replied: "That was Bill Gates."

Coke made a Bill Gates commercial for the release of Windows 95.