They probably have a few ideas around that. Me, personally, I'd have one main expensive chip (replaced every 10 years, or whatever), with a secondary cheap chip in front of it that gets replaced every year or so.
The secondary chip could act the way RAG does, or perhaps both chips together can act as LoRA.
Either way, 99.999% of the knowledge is static, you just need to fine-tune the weights with that remaining 0.001% knowledge, which can be done using RAG or LoRA on a much smaller (thus cheaper) disposable chip.