I get the feeling, but this whole outrage about what words mean is sterile if you don't actually engage with what is sold here, by who from who, what was the contract, how it was setup and why.
How do you feel about the right holders who also didn't bother providing simple "buy, download and it's forever yours" avenues to get that content ? Or are you just happy being outraged and will go back to your daily life afterwards ? (that's what I'll do, because I was already renting stuff when video tapes were a thing, and I see the current situation as a logical equilibrium, including what happens on the seven seas)