Meta is also going at it [0], which inevitably makes me ponder some orwellian questions for the near future:

If I bring my pet mouse to the cinema and my friend scans the movie back using his apple ifmri does the DRM still holds or will the mouses be DRM locked? Will my iris suffice for booting my computer or would I need to press accept all brainwave cookies? Can I email my local Flock representative to install a new Brain Pole in my neighborhood? I saw a bunch of dark thoughted young males around and my amazon think camera says the probability of missing packages increased.

[0]https://ai.meta.com/blog/tribe-v2-brain-predictive-foundatio...