I have no issues w/ the zig language and I'm not saying that's the only reason why people talk about it. There is however a subset of very vocal people who will go out of there way to bring stuff up and push something if they do see that is a part of it. Not that it's the only reason why either, just additional motivation for people to go out and push it that otherwise you might not get. All you need is a couple people who view that as a kind of campaign and they can radically increase the visibility of something on the internet, and turning programming that has some broader social or moral thing related to it even just through the creator is a very easy way of doing that. Rust has a similar thing. I don't view the instinct that leads to language zealotry or zealotry related to social issues(or say religion) being that distinct and it's probably a similar personality trait that encourages both, and it's generally one I find unpleasant regardless of the particular content. FP can also lean in that direction. If you get some narrative you can say this language fixes stuff in a fundamental way + also can appeal to the social thing it just riles people up who will go around talking about it online non stop.