It's just a hype cycle. In my 15 years in data, I've seen around 3-4. Every time leadership get way too invested in the possibilities, and they waste tons of money on doomed efforts. A good example of the prior one was "Big Data" which was even more pointless than the current AI boom.
Don't get me wrong, there is valuable tech there (at the very least, being able to reliably generate structured data from unstructured input is incredibly valuable in data), but the current hype is way off the charts.