I do it too because it's a common expression, and a marathon is of course longer than a sprint, but both have in common that properly raced, they are absolutely brutal efforts that leave you without a single additional drop at the end. The effort length and instantaneous power output changes, of course. Maybe "it's a marathon build, not the race" would be more precise at the loss of nearly all its expressive power (but with a lot more pedanticism points) :-p .
Nice project !